7. Yamaha

Yamaha began as a musical instrument company in 1887, when founder Torakusu Yamaha started building reed organs in Japan. The company later expanded into pianos and other instruments before producing its first guitars in the 1940s.

Early Era

Yamaha’s early guitars were primarily classical and acoustic instruments built in Japan. By the mid-1960s, growing global demand for guitars encouraged Yamaha to expand production and begin exporting instruments internationally. The company introduced the highly successful FG series acoustic guitars in 1966, including the now-classic FG-180, which became known for offering excellent quality at an affordable price.

Electric Guitars

In 1966, Yamaha also launched its first electric guitars, including the SG-2, SG-3, and SG-7, along with electric basses and amplifiers. These distinctive designs helped establish Yamaha as more than just an acoustic guitar manufacturer.

The 1970s and the SG Series

The 1970s were a breakthrough decade. Yamaha introduced high-end acoustic models such as the L Series and developed the famous SG Series electric guitars. The SG-2000, launched in the mid-1970s, became particularly well known through its association with Carlos Santana, who praised its sustain and tone.

Modern Yamaha

During the 1980s and 1990s, Yamaha expanded its range further, producing instruments for beginners and professionals alike. The Pacifica series, introduced in the early 1990s, became one of the world’s most popular affordable electric guitars, while Yamaha continued to build respected acoustic, classical, electric, and bass guitars.

Legacy

Unlike Fender and Gibson, Yamaha’s reputation was built on providing high-quality instruments at every price level. Yamaha guitars have been played by artists including Carlos Santana, John Lennon, Paul McCartney, Bob Marley, Brian May, and Bruce Springsteen. Today, Yamaha remains one of the world’s largest and most respected musical instrument manufacturers